Businesses utilize social media platforms for connecting with more than just people they know. Social media is the new advertising platform that businesses are swearing by due the ease of access to the internet. Over time, social media platforms have been proven to be anything but a fad as many businesses now have budgets on how to reach the billions of people on LinkedIn, Facebook, and Instragam. Social media companies are actually profiting from this type of marketing effort more than than the traditional advertising channels of TV, radio, and print. Some of the benefits that companies gain from social media marketing include audience targeting, having direct access to customers, enhancing customer loyalty, sense of community, and especially having the ability to measure the impact of their campaigns with ease. Companies can incur a lot of gain from social media marketing due to the affordability and how effectively it enables quick, direct communication between businesses and their customers.